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- ASMP Copyright Guide
- Provided to CuD by: Don Smith <70373.1735@COMPUSERVE.COM>
-
- This document is Copyright ASMP (American Society of Magazine
- Photographers, Inc.) 1991. It is distributed electronically by the
- online members of ASMP, as a service and a guide to creators, buyers
- and users of intellectual property.
-
- Reproduction and distribution of this document for non-commercial use
- is encouraged. Reproduction must remain intact, as a complete whole,
- and including this notice.
-
- The original distribution (July, 1992) was via CompuServe Information
- Service (CIS). To access ASMP members within CompuServe, GO
- PHOTOFORUM.
-
- Further information may be obtained from:
- Dale Geffs ASMP Sysop Paul Bowling ASMP Sysop
- 73647.140@compuserve.com 72130.1371@compuserve.com
-
-
- ASMP/American Society of Magazine Photographers
- 419 Park Avenue South/Suite 1407
- New York, New York 10016
- 212.889.9144
-
-
- NOTICE
-
- This document was scanned from the original printed document and
- converted to ASCII text. The copyright symbol (the letter C in a
- circle) does not convert in ASCII.
-
- In all cases where (C) is shown in this document it is meant as the C
- in a circle. The use of (C) with parenthesis in copyrighted material
- may be improper and invalid to mark copyrighted material.
-
-
-
- COPYRIGHT GUIDE FOR PHOTOGRAPHERS by Richard Weisgrau &
- Michael Remer, Esq.
-
- Copyrights can be valuable intangible assets. The Copyright Act of
- 1976 made clear that photographers are the copyright owners of their
- images, except when those images were made as an employee, or when the
- photographer has conveyed the copyright to another party in a written
- and signed agreement.
-
- In an effort to enhance understanding of copyright, ASMP has developed
- this mini-guide on the subject. This pamphlet is not a legal guide to
- the subject. Instead it is intended to give you a fundamental
- understanding of the subject of copyright and how it applies in your
- profession.
-
-
- COPYRIGHT BASICS
-
- Copyright is a right, granted to you by law, to control the copying,
- reproduction, distribution, derivative use, and public display of your
- photographs, and to que for the unauthorized use (infringement) of
- your work.
-
- This right begins at the moment you fix your photographic expression
- in a tangible form, that is, when you create the latent image on film.
- Copyright ownership, bestowed automatically when you make an image,
- does not depend upon registration with the copyright office or
- placement of a copyright notice on the image.
-
- Although most images are copyrightable, some are not. To be
- copyrightable, images must be original. Originality is essential to
- copyright. If you exactly copy a photograph, the copy can not be
- copyrighted, since it has no originality. (In fact if the first
- photograph is copyrighted, you would need the original photographer's
- permission to copy it.)
-
- Making a substantially similar copy of someone else's copyrighted
- image without authorization constitutes copyright infringement. It is
- usually necessary to show that the alleged infringer had access to the
- original work-but the images may be so closely identical that no
- explanation other than copying is possible.
-
- Ideas, themes and concepts are not copyrightable, Only the original
- expression of those ideas, themes and concepts in some tangible form,
- like a photograph, can be copyrighted. You might have an idea for a
- great photograph, but you get no copyright until you make the actual
- photograph. An art director might have a great concept, but that
- concept cannot be copyrighted.
-
- Having an idea or concept does not entitle one to a share of the
- copyright of the photograph. The copyright belongs to the one who
- makes the tangible expression of the concept or idea.
-
-
- COPYRIGHT REGISTRATION
-
- Copyrights can be registered with the Copyright Office in Washington,
- D.C. Although registration is not required to own the copyright, there
- is one instance in which you must have a registration and another when
- there is a definite advantage to registration.
-
- When legal action is necessary to remedy a copyright infringement, the
- image must be registered before the legal action can be started. This
- registration can be made after the infringement occurs. However,
- unless you register before the infringement (or within three months
- after the first publication even if after infringement, you will not
- be able to sue for statutory damages, which are up to $100,000 per
- infringement plus your legal fees. When statutory damages are
- unavailable to the copyright owner a claim can still be made for
- actual damages, that is, the amount of money lost as a result of the
- infringement plus the amount of profits realized by the infringer. But
- actual damages can be difficult and expensive to prove, and legal fees
- can be an additional burden.
-
- A photographer should always seek legal advice from a qualified
- attorney before threatening a copyright infringement action.
-
-
- COPYRIGHT NOTICE
-
- ASMP recommends that all photographs carry a copyright notice, even
- though it is no longer required by law. The lack of notice could
- provide an infringer with a defense of "innocent infringement". This
- defense could seriously limit the recovery of damages in an
- infringement claim.
-
- Copyright notice is a way of saying: This is my work - if you want to
- use it, come to me. This stance reinforces the asset value to your
- work and alerts everyone that you are prepared to protect that value.
-
- Copyright notice consists of the letter c in a circle (C) followed by
- the date of first publication and the photographer's name. For
- example, (C)1991 (Creator's Name). The word "Copyright" or "Copr." can
- be substituted for the (C). Either form is recognized, but use of the
- (C) symbol can give additional international protection. The words
- "All Rights Reserved" can also give further international protection.
-
- A word of caution is called for on the subject of notice. Some persons
- when typing or wordprocessing and some computer programs use a c in
- parenthesis [(c)] as a substitute for a (C) . To the best of our
- knowledge this form of notice has never been rejected by a court, but
- there is no guarantee that a court would uphold a (c) as proper
- notice. The law calls for a (C) or the word "Copyright" or "Copr."
-
-
- LICENSING THE RIGHT TO USE YOUR PHOTOGRAPHS
-
- As the copyright owner, you have to license someone to use your image
- before they can legally do so. A license is simply a permission to use
- the photograph with certain limitations.
-
- A non-exclusive license does not have to be granted in
- writing-although ASMP strongly urges all photographers to grant
- licenses in written form. This avoids subsequent disagreements about
- the terms of the license. In the absence of a written license, the
- photographer and client are in an awkward position. If a dispute over
- usage arises differing recollections of rights granted can only be
- resolved by negotiation or legal action. Needless to say legal
- action, a last resort, is certainly costly and to be avoided if
- possible. Negotiation, while suitable to resolve disagreements, is
- best done before use begins, not after the fact. Negotiate the
- license, then confirm the usage rights in a written copyright license.
-
- Under the copyright law, an "exclusive" grant of rights means a
- transfer of all or part of copyright. Avoid these words, unless you
- intend to transfer copyright ownership to the client.
-
- If a client insists or you wish to offer exclusive rights consider
- limiting the rights as you would limit any other grant of rights. That
- is, you should properly grant the exclusive rights for a certain time
- period, a certain geographic area, and a certain media, such as
- advertising, books, etc. By applying limitations to the exclusive
- license you are narrowing the transfer of copyright. By setting a time
- period you are assuring the expiration of the transfer.
-
- More information on copyright licensing, and samples of copyright
- licenses can be found in the ASMP FORMS booklet, and in the ASMP
- Assignment Photography monograph.
-
- The rights which you license should be based upon the outcome of the
- negotiations which you have conducted with your client. Generally, you
- will grant rights to meet the particular uses for which the client
- wants the work. The fee will usually increase as the bundle of rights
- granted increases.
-
-
- TRANSFER OF COPYRIGHT
-
- You can transfer copyright ownership to another party. Copyright, like
- any asset, can be bought and sold. The only requirement in the law is
- that a transfer of copyright ownership be in writing and signed by the
- copyright
- owner. Photographers should exercise care in signing client purchase orders.
- ASMP has seen many examples of purchase orders which have a copyright transfer
- included in the terms and conditions. Signing such a purchase order would
- result in the loss of your copyright.
-
- There is no law that says you have to transfer copyright to a client. Remember,
- even though the client might be the originator of the concept or idea this does
- not entitle them to the copyright of the photograph which you, the
- photographer, originate.
-
-
- WORK FOR HIRE
-
- Work for hire is another way the client can become the copyright
- owner. The difference between work for hire and a copyright transfer
- is rather simple. In the case of a copyright transfer you own the
- copyright until you transfer it. In a work for hire situation you
- never own the copyright. It is owned by the client from the moment the
- work is created, and the client is by law the author of the
- photograph. The photographer is denied authorship and is treated as a
- tool of the client.
-
- Work for hire exist automatically in the case of an employee taking
- photographs for the employer. As provided in the copyright law, no
- agreements are required.
-
- An independent contractor ("freelancer") can do a work for hire only
- in certain circumstances. First, the work must be commissioned-that is
- specifically ordered by someone, and if it is commissioned, it can be
- a work for hire only if the photograph comes within one of the nine
- specific categories enumerated in the copyright act as qualifying for
- a work for hire:
-
- Contribution to a collective work
- Contribution to a motion picture or audio-visual work
- Translation Supplementary work
- Compilation Instructional text
- Test
- Answer material for a test
- Atlas
-
- The category most frequently involving photographers is a contribution
- to a collective work such as a magazine or other periodical.
-
-
- WORK FOR HIRE AND COPYRIGHT TRANSFER DIFFERENCES
-
- Although many see work for hire and copyright transfer as the same
- thing, they are not.
-
- Under the law, if you transfer the copyright you can get it back after
- thirty five years. This "recapture" provision of the law was designed
- to allow photographers the eventual control over their body of work.
- Also, when negotiating a copyright transfer you have the ownership and
- can bargain for the price of the copyright.
-
- In a work for hire situation you never have the copyright. You have no
- recapture right at any time. You are simply selling your services for
- a fee. That fee should reflect the present and the future value of the
- copyright. If you signed a work for hire and later want the copyright
- to the work, the only way you can get it is to negotiate with the
- copyright owner to transfer it to you.
-
- Finally, a work for hire will apply to all photographs taken on the
- assignment, not just to those used by the client. A transfer of
- copyright can be customized and apply to all the photographs or some
- portion thereof, such as only those used by the client.
-
-
- FAIR USE
-
- The copyright law allows someone to copy your work without penalty in
- certain cases. This is called "fair use". In order to qualify for
- "fair use" the photograph would usually have to be copied for
- educational, classroom, news reporting or other educational or public
- interest purposes. Fair use is always subject to interpretation. There
- is no simple rule to apply to determine when an unauthorized use is
- "fair use".
-
- Each case has specific facts that must be examined before such a
- determination can be made. This is one reason why it is important to
- consult with a knowledgeable copyright attorney before jumping to
- conclusions about infringement.
-
-
- COPYRIGHT AND COLLECTIONS
-
- In recent years the trend has been to invoice the client with terms
- stating that the grant of rights to use the photograph is not in force
- until the invoice is paid in full. It should be understood that under
- this provision nonpayment may be both a breach of the client's
- contractual obligation and infringement of the copyright. This can
- create a legal question about the best way to enforce your rights - a
- question best answered by competent legal counsel.
-
-
- BUYOUTS AND ALL RIGHTS
-
- "Buyout" and "all rights" are confusing terms and are thought by some
- to mean a transfer of copyright However, these terms have inconsistent
- trade definitions, depending upon personal understanding, and
- consequently are not reliable in licensing terminology.
-
- We urge you not to use such terms In licensing clients the rights to
- your photographs. It is better to clearly state whether or not the
- copyright is being transferred.
-
- An all rights agreement without a transfer of copyright is a
- permission to a client to use your image as desired, while the
- copyright remains with you. This gives the client the widest range of
- rights for the time allowed in the license without a transfer of
- copyright ownership.
-
-
- DEFINITIONS FROM THE COPYRIGHT ACT OF 1976
-
- "Audio visual works" are works that consist of a series of related
- images which are intrinsically intended to be shown by the use of
- machines or devices such as projectors, viewers, or electronic
- equipment, together with accompanying sounds, if any, regardless of
- the nature of the material objects, such as films or tapes, in which
- the works are embodied.
-
- A "collective work" is a work, such as a periodical issue, anthology,
- or encyclopedia, in which a number of contributions, constituting
- separate and independent works in themselves, are assembled into a
- collective whole. A contribution to a collective work can itself be
- copyrightable.
-
- A "compilation" is a work formed by the collection and assembling of
- preexisting materials or of data that are selected, coordinated, or
- arranged in such a way that the resulting work as a whole constitutes
- an original work of authorship. The term "compilation " includes
- collective works.
-
- A "derivative work" is a work based upon one or more preexisting
- works, such as a translation, musical arrangement, dramatization,
- fictionalization, motion picture version, sound recording, art
- reproduction, abridgment, condensation, or any other form in which the
- underlying work may be recast, transformed or adapted. A work
- consisting of editorial revisions, annotations, elaborations, or other
- modifications which, as a whole, represent an original work of
- authorship, is a "derivative work."
-
- A "joint work" is a work prepared by two or more authors with the
- intention that their contributions be merged into inseparable or
- interdependent parts of a unitary whole. Each joint copyright owner
- can grant non-exclusive licenses to third parties subject to a duty to
- account to the other joint owners for their share and profits.
-
- "Motion pictures" are audiovisual works consisting of a series of
- related images which, when shown in succession, impart an impression
- of motion, together with ac-companying sounds, if any.
-
- A "transfer of copyright ownership" is an assignment, mortgage,
- exclusive license, or any other conveyance, alienation or
- hypothecation of a copyright or of any of the exclusive rights
- comprised in a copyright, whether or not it is limited in time or
- place of effect, but not including a non-exclusive license.
-
-
- FOR INFORMATION ON REGISTERING YOUR COPYRIGHT
-
- Registration is handled through the Register of Copyrights, Library of
- Congress, Washington, DC 20559. Telephone: (202)479-0700. A 24-hour
- "hotline" for obtaining registration forms is (202)7079100.
-
- Photographers are normally registered in class VA (Visual Arts),
- except for bulk registration and some contributions to periodicals.
- The procedure for filing is quite simple. The form is
- self-explanatory; it is filled out and sent to Washington with two
- copies of the photograph (except for an unpublished registration, when
- only one is required) along with a $20 filing fee. For registration
- purposes, every photograph should have a title, which can be a simple
- descriptive caption.
-
- Form VA is the basic form for registering all works in the visual
- arts. In addition to photographs as such, it should also be used for
- registering the following items when they are primarily or exclusively
- photographic in nature: books, advertising materials, and most single
- contributions to periodicals. When these items consist primarily of
- text, they should be registered in class TX.
-
- If first publication occurs in a separately copyrighted work, such as
- a magazine, you can still register the copyright in class VA as a
- contribution to a collective work, thus securing the advantages of
- statutory damages and legal fees in an infringement case as mentioned
- above. This procedure is safer than relying upon the registration of
- the collective work itself.
-
-
-
- PROPER FORMAT FOR DISPLAY OF COPYRIGHT NOTICE
-
- There are three ways to display a copyright notice:
-
- (C) 1991, (Creator's Name)
- Copyright 1991, (Creator's Name)
- Copr. 1991, (Creator's Name)
-
-